Viewers are Consuming Media “On-Demand”
...When, Where and How They Want
Through the power of Interactive television, marketers can provide fully branded television channels to their customers, allowing consumers to interact and engage with brands on a deeper and more meaningful level... on their schedule, 24/7, in the comfort of their own homes.
It's the best of all media.... a customizable interactive experience that combines the attentiveness of movie theater advertising, consumer-controlled pacing of a magazine, the interactivity of the internet and the targeting power of radio niche advertising.
Consumers Want Their ITV!
- 66% of viewers want to interact with commercial advertising*
- 53% of women want to request a free sample*
- 43% of men want to learn more about the product*
- 41% of viewers want to use a store locator*
- 70% of TV viewers would consider signing up for another cable or satellite provider if they offered advanced interactivity at no charge*
- VOD viewing increased 59% year-over-year in Q1 2008, while VOD content was up 36%**
Source: *Harris Interactive Poll, Nov-Dec 2008
**Rentrak
The Cablevision Platform
Most technologically advanced television platform in the US
- Over 95% Digital Penetration
- Deep, fast interactivity and functionality
- Depth and breadth of content
- 2008 CAB Advanced Advertising Sales Achievement Award
- CTAM Mark Award Gold Winner & Four-time Emmy Award Winner
- 2007 Media Magazine & Media Post’s ITV Award Winner
VIDEO-ON-DEMAND:
- 90% of US digital cable HHs have VOD*
- 350 million homes worldwide will have VOD by 2010**
- 35% of US HHs with TV have VOD; 54% by 2013****
DVR:
- 24% of HHs with TV have DVRs; 36% by 2012***
BROADBAND:
- 59% of at-home Internet users connect via broadband****
DIGITAL CABLE:
- 46% of cable homes are now Digital Cable‡ (Cablevision has achieved over 95% digital penetration.)
NEW TV PURCHASES:
- 20% of US HHs buy a new TV set each year‡‡
HDTV:
- 36% of US HHs will have an HDTV set by the end of 2007‡‡‡
- 54% of HDTV sets are larger than 40"‡‡‡
* BlackArrow estimates/projections as of 8/31/07. DVR, VOD and broadband estimates based on reported data and BlackArrow's deployments models. DVR model is a highly granular bottoms up approach.
**Research and Markets
***Magna
****Nielsen Net ratings
‡ CTAM Research‡‡ Leichtman Research Group
‡‡‡ Consumer Electronics Association